• Skip to main content
  • Skip to primary sidebar

Metacoin

Covering Bitcoin, the Blockchain, Altcoins, and Fintech

  • Start Here
  • Links
  • Disclosures
  • NFTs
  • Collezione

Archives for February 2018

Feb 01 2018

Why the Message Matters in Crypto (and an Announcement)

As we write, one of two things is happening: either Bitcoin is in a free-fall, or Bitcoin has made some people a crazy amount of money. It’s impossible that both of those things are correct…right?

Scenario 1

I mean, this is an all-too-real free-fall for someone who bought $10,000 worth of Bitcoin yesterday and now sees their stake south of $9,000.

Unless…

Scenario 2

Perspective is pretty important, and relative performance is probably the most vital thing in crypto.

Which brings us to the point of messaging.

What’s the Right Message Here?

That depends upon your perspective. The guy who got in yesterday is probably pretty peeved right about now, wondering why in the heck people are talking about this Bitcoin stuff like it’s going to change the world. After all, he’s down a grand.

The gal who got in a year ago might be doing the happy dance, using the phrase “HODL,” and plotting her next crypto investment.

What’s the Right Message for Your Coin, Your Token?

(Above is all foreshadowing for the announcement to come.) Crypto is littered with projects, launches, “altcoins,” “crapcoins,” and worse. Messages got lost in the shuffle, lost in the translation, lost in the search for the next big thing.

We’ve learned – in our year of reading white papers, experimenting, investing, re-investing, taking profits, taking losses, checking out crypto Twitter, laughing at memes, and searching for the truth – that there are no easy answers, but the projects that have the best chance of success are the ones that are clear about their message.

Bitcoin’s message – and it’s more of a meta-message, honed through years of backchannel discussions about what exactly it is and isn’t (and to some extent whether that message matches Satoshi’s original vision) – is one of a cryptographically secured digital asset, with limited supply, growing demand, and a world-changing (paradigm-shifting?) technology behind it. This message is likely to continue evolving – but, right now, it’s pretty rock-solid.

You can tease this out for a variety of coins, distill their message to a line or two – “Ethereum = smart contracts,” “Dash = digital cash” – and then decide whether or not that message matches the value of the asset.

It’s part art and part science – but it brings us to our announcement.

Metacoin: Marketing and PR for Crypto

That’s right…in some respects, this line of business makes perfect sense for us. We – led by yours truly, with more years of marketing and public relations experience than I care to admit – not only “get” this space, we “get” how to communicate your message in this space. We’re launching these services because we believe we’re uniquely positioned to help those in the cryptocurrency and digital currency arena with things like:

  • Marketing and communications planning – for new launches and mature projects alike; as well as service providers that may not have their own token or coin to launch, but provide the kinds of ancillary products and services that help crypto thrive (meaning mining companies, tech providers, those who make chips and mining rigs, and legal and professional services providers). We have years of expertise in marketing and communications planning.
  • Writing, editing, and production of marketing and PR pieces – this means more than white papers: investor decks, marketing presentations, technical writing, web copy, and social media campaigns.
  • Media relations – story pitches, press releases, relationship-building with key reporters and editors on behalf of your project
  • Analyst and Influencer relations – if you don’t think this is a thing now, you haven’t been paying attention. The difference between analyst relations in industries such as tech and SaaS and analyst relations in crypto is that you need to find out who the influencers are, because they aren’t obvious. We can help.
  • Issue management and crisis communications – before it happens you need to prepare. Because it will happen. Are you prepared?
  • Traditional (and non-traditional) PR – bounty campaigns and airdrops are the non-traditional, but Twitter campaigns can probably be called traditional these days. Both are right in our wheel house.
  • Training and Consulting – we’ll train your team, we’ll consult with your personnel, and we’ll help you figure out whether or not this crypto and Bitcoin and blockchain stuff makes sense for your organization.

The “We” Here…

Dave is blessed in many ways: he can talk about himself in the third person, he likes to use the “Royal We,” and he’s part of a rock-solid team at TMD. And, with decades of experience in financial services marketing and communications, crypto comes naturally to the rest of the TMD enterprise. So it makes total sense that we can step in to help you with projects large and small, scaling up as need be, and keeping the objectives in mind all along the way.

What’s Next?

We’re here. We’re ready. We get crypto. We get marketing and PR and all of the heavy lifting that’s necessary to get the right message to the right people at the right time.

How can we help you?

 

Written by David Van de Walle · Categorized: Marketing & PR

Primary Sidebar

Search This Site

Most Popular Posts

Up Arrows Are Nice

Up Only In 2024?

So far so good for the 2024 Growth Portfolio. Here we are, on the way to another wacky crypto year. And things are looking...up. If … [Read More...] about Up Only In 2024?

Liquidity Machine Go BRRRRRR

If you have a hard time keeping up with the latest in crypto, fintech, or any of the other things that keep the economy moving, join the … [Read More...] about Liquidity Machine Go BRRRRRR

Tweets by TeamMetacoin

Recent Posts

  • Q1 2025 Crypto Update
  • The Ten Best Crypto Investments for 2025
  • So You’ve Made A Little Money…
  • Up Only In 2024?
  • Who Needs an ETF When You Have a Growth Portfolio?

Recent Comments

  • pgxp.fr on UPDATED Control Finance News: Site Down, It’s a Scam
  • Victoria Tegg on Using Coinbase – A Primer for Bitcoin Newbies
  • Victoria Tegg on It’s Not Too Late To Invest in Bitcoin, Ethereum, or…
  • Victoria Tegg on Is it too late to invest in Bitcoin?
  • Victoria Tegg on ETF News: Ethereum, or Bitcoin, or Both?

Archives

  • March 2025
  • January 2025
  • November 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • September 2022
  • June 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • September 2021
  • July 2021
  • March 2021
  • February 2021
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • September 2019
  • June 2019
  • May 2019
  • April 2019
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017

Categories

  • 5-coin challenge
  • AI
  • Airdrop
  • AMBIS
  • Ampleforth
  • Antshares
  • Avax
  • Bancor
  • Big Banks
  • Binance
  • Bitcoin
  • Bitconnect
  • Bithaul
  • Bitpetite
  • Bitshares
  • Blockchain Startups
  • Bloq
  • BRED
  • Bytecoin
  • CAPY
  • Cardano
  • Celer
  • chatgpt
  • Chile
  • Coin News
  • Coinbase
  • Coinreum
  • Collezione
  • Compound
  • Control Finance
  • Copihue
  • COSS
  • Creditbit
  • Crypto.com
  • CryptoCrash
  • Cryptotini
  • Curve
  • DAI
  • Dash
  • DeFi
  • DeFi Kingdoms
  • Dego
  • Developer
  • Dice
  • Digibyte
  • Dogecoin
  • DYOR
  • Economy
  • Einsteinium
  • Electroneum
  • Empowr
  • ENS
  • EOS
  • Eryllium
  • Ethereum
  • Exchange
  • Exchanges
  • Exscudo
  • Fetch
  • Golos
  • Growth Portfolio
  • Hedge Fund
  • Hexabot
  • HODL
  • ICO
  • Inflation
  • Interview
  • Investing
  • Kimchi
  • Lending
  • Library
  • Liquidity
  • Litecoin
  • MAGIC
  • Manifesto
  • Marketing & PR
  • MCO
  • MegaCryptoPolis
  • Meme Coins
  • Meta
  • Metamask
  • Microhash
  • Mining
  • NFT
  • Non-Fungible Tokens
  • Not Investment Advice
  • NXT
  • Origin
  • Pancake
  • Passive Income
  • PAX Gold
  • Pickle
  • PIVX
  • Portfolio
  • POW Token
  • Quadruple
  • Ripple
  • Risk Management
  • Rivetz
  • Scam Alert
  • Segwit
  • Shrimp
  • SHTF
  • Siacoin
  • Sketches2021
  • Steemit
  • Stellar
  • Stratis
  • Sushi
  • tacos
  • Tax Day
  • Tierion
  • Torcoin
  • Trading
  • Treasure
  • Trezor
  • Tulips
  • Uncategorized
  • Uniswap
  • USI Tech
  • VeChain
  • Vesper
  • Video
  • Whenhub
  • XRP
  • Yearn Finance

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Copyright © 2025 · Altitude Pro on Genesis Framework · WordPress · Log in