Metacoin

Covering Bitcoin, the Blockchain, Altcoins, and Fintech

David Van de Walle

A Month Later: Is $ENS the Perfect* Web3 Token?

If you were lucky enough to grab some $ENS, the token from the Ethereum Name Service project, congrats! (If you haven’t but think you may be entitled to some, there’s still time. Go here: ens.mirror.xyz and take a look.) The token dropped into wallets on November 8 and it’s been nearly a month to watch it unfold, so we thought we’d examine a little further.

The price chart has been a thing to behold: if the average user got a couple hundred $ENS tokens, and those are now trading in the low $40 range, an $8000 or $9000 payday is nothing to sneeze at. Pick out your Christmas gifts — so long as they’re not negatively impacted by the supply chain — and rock on!

Not Bad for Playing on the Internet for Three Years

But, long term, is $ENS all it’s cracked up to be?

First, the Background

We actually talked about this in our post from June 2019 called “Playing the Long Game.” Back then, we didn’t really see the prospect of an airdrop coming, we were just looking for a combination of Ethereum Cybersquatting and Finding A Cool Domain Name.

You can register a bunch and they only cost about $5 a year; we registered several and use one of them as our principal registry.

In theory, we could use one of the ones in our stable, like “jamiedimon.eth,” and set it up to give and receive tokens. (Or you could try to sell it to JP Morgan Chase, which the owner of the above coin appears to be doing.) (Note that it doesn’t take an internet super sleuth to figure out that the author of this post owns jamiedimon.eth.)

If you think of these dot-eth domains as your portal to Web3, the metaverse, AND your crypto holdings…that’s a pretty good way to look at it. Now, let’s do a little analysis.

‘I Promise, It’s Perfect.’

That was the tagline from a golf club that was sold in the early 2000s. Called “The Perfect Club,” it could get you out of trouble, like tight lies, and suggested that mere mortals like me (with my handicap of…well, let’s say it’s not pretty) could use it on shots from about 190 yards out and drop the ball on the green with minimal effort.

I don’t remember seeing an asterisk — * — like the one in the headline of this blog post, but it should have come with one. Especially when the announcer himself said “I Promise, It’s Perfect.”

But the question at hand, and where the asterisk leads us, is whether or not $ENS *may* be the Perfect* Web3 token.

Here are a couple reasons — and yes, this is not financial advice and you should DYOR (Do Your Own Research) and we’re not responsible for your gains or losses — why $ENS could be the on-ramp to Web3.

The Analysts Are Taking Note

Van Eck is kindof a big deal. One of their analysts did a pretty solid analysis of what’s going on with Ethereum domain names, the bread-and-butter of the ENS entry point to the rest of the investment world.

We’ll link to Matthew Sigel’s post here, and we found it more than a little interesting (in a good way) that Sigel compares the ENS domain business to Verisign. (We also didn’t realize Verisign was such a stud.)

Van Eck’s Sigel summarizes the dot-eth trend better than we could right here:

Plus the Airdrop Means Fewer People “Heading for the Exits”

Here’s another aspect to look at: when you have projects that make people rich very early — not just crypto or Web3, but IPOs, too — you always run the risk of a “cut and run.” For instance, a Junior Software Developer signs up for a gig at a startup, is given some options, and the startup IPOs. Whenever the lockup expires, the developer gets bored, has high-six or low-seven figures in cash, and heads straight for the exit.

Because of an airdrop that didn’t end up with tons of rich people, and with no VCs taking part, the result is that nobody (aside from the founders, who are in this for the long haul) got super rich. The lack of “F*** You Money” makes this a potential winner.

AND…It’s a DAO

This would be the third reason this is so huge: governance.

DAOs are Decentralized Autonomous Organizations. Simply put, they’re designed to run with limited involvement from management, delegating votes on a variety of governance issues to a team. To collect your $ENS tokens you had to vote on a series of proposals and select a delegate to vote on your behalf.

They’ve built a black box and the management of that black box is in the hands of the team of delegates, but proposals to change the way the black box functions take a majority. And some of it is immutable — like the DAO can’t really go out of business — so they’re definitely looking at this with a decades-long time horizon.

Should You Buy at This Price?

Again, this is not financial recommendation, and do your own research.

But the token itself is right around the top 100 in market cap and it’s just north of $1B. Compare and contrast that with tokens like $SHIB (~$19B market cap as of this writing) and take a look at the functionality of $ENS in comparison with other tokens ($SHIB has a cult-like following and has rocketed upwards, but is it really THAT valuable?).

$ENS might not be a bad bet in the grand scheme.

Good luck.

Rocks and Bored Apes; AlphaBettys and Prison Raccoons; and Our Own #Sketches2021

Welcome to the wonderful world of NFTs. The alternate title for this post is “NFTs are crazy, right?”

As we have discussions with people in and around the cryptocurrency universe, we feel we’re almost always needing to provide evidence of our own bona fides. Typical conversations:

“Oh, you got $4,000 from Uniswap? Well, have you ever made $150,000 off of airdrops?”

“I bought my first Bitcoin at $20!”

“Gee, you shouldn’t have sold your $ETH; I met Vitalik once and he’s the real deal.”

These discussions remind me of the typical indie-rock tropes, like “well, I saw Arcade Fire when I was a student at McGill,” or “I saw Fishbone at the Lost Horizon in Syracuse in 1991.” (The second one is true for me; for the record, though, none of the crypto ones are my own story.)

The subsets of crypto have developed their own parlance, and the early adopters are known by the lingua franca of “yield farming” and “LPs” (for DeFi) and, for today’s it girl, NFTs, things like “1:1” or the “Floor” or “Up Only.” (To say nothing of the overriding crypto lingo that is, simply, the word “Few.” As in: “Few understand.” As in: “check out this LP from the band Morphine, they’ll be bigger than Pearl Jam. Few.”)

Enter the Rocks and the Bored Apes.

Item: someone paid a lot of money for a picture of a rock. These rocks (all of which can be found here: Ether Rocks ) would be “selling like hotcakes” if there were tons of them but there are only…wait, you’re telling me there are 100 of these? Hold on one second, someone paid $2m for a JPG of a rock?

A couple things should be noted here: one is that this is a limited supply JPG — only 100 total here, which is REALLY limited — and it’s also what’s called a “1:1,” or “1 of 1.”

Other projects have decided to make their artwork limited but not limited to only one piece. Like this collection, from a startup called DADA, which has five or ten of each piece of artwork.

Well, it appears we missed the boat on the rocks. Maybe there’s another project we’re not too late on…ah, I see here there’s something called the Bored Ape Yacht Club and we might be able to get one of these beautiful Bored Apes?

Oh, you have to call Sotheby’s?

Good thing we got in on THIS one early…oh…wait…we missed it.

N.B. these are limited to 10,000 different 1:1s. So it’s possible a lot of people are sitting on a lot of money today; it’s also possible that you aren’t one of those people.

What to do, what to do…

Not Too Late For THESE NFTs, Are We?

Still time to jump into the pool with both feet. Right? Here we go…AlphaBettys!

One of these didn’t cost us too much — 0.19 ETH for this one, number 7888 in the collection — and there’s a chance that the market will heat up. Or maybe it won’t, and we’re holding onto an asset class that’s going to be like our POW Tokens. Time will tell.

Other projects we’ve dived in on include something called Space Shibes (DISCLOSURE: we were part of the early group of investors in this project) and Shael Onions and some sort of panda/raccoon prison/pool party mashup. (See below.)

If You Can’t Make Sense Of It All…

Neither can we. So we launched another project of our own.

The Official Logo

The first couple projects were lower-price experiments with NFTs. We began our journey with the Obvious Statement Collection. Next was the “One Hundred NFTs.” Both were more graphic design projects than art projects.

And the above projects are best described as NFT Avatars: if you get a Crypto Punk, your goal is to use that punk as your PFP (profile photo). (In case you’re wondering, we missed the boat on that one, too.)

Actual NFT artwork, like DADA or the work of someone like Meg Thorpe, is the same animal but a little (or a lot) different.

Our goal with our own project, “Sketches2021,” was to create one-of-a-kind pieces; modern, simple sketches with bright colors. We’d also make it a limited number (we settled on 256 thanks a little to a suggestion from our friend Von who calls himself “Lazy Crypto Guy” on Twitter) and we’d go for a floor of 1 ETH.

We’ve released the first 100 pieces and they’re all on OpenSea as we speak. The entire set is complete — we worked on them during Summer 2021 — and the rest will be launched in short order. Perhaps with a giveaway or two, stay tuned. (For now, we started with the first dozen on the web page here: Sketches2021 on Metacoin.

What’s The Point?

We’ve been asking that question about a lot of what’s in the crypto universe since it launched. Will Bitcoin really disintermediate the banks? Will Ethereum really have a layer that allows for transactions and tokens everywhere? Will these DeFi lending platforms do anything? Will these digital avatar JPEG thingies make me rich?

Time will tell, folks. Time will tell.

Time For Our Own NFT Collection

As we’ve been telling you from the get-go, this site is mostly an experiment. How much of this cryptocurrency stuff is for real? (Turns out…a lot of it.) Does Bitcoin have staying power? (I think the answer to that one is yes.) Should we invest in that “crap”coin? (In most cases, no. In some cases, maybe.)

One Hundred NFTs

So we’re experimenting, again, and this time it’s with NFTs. We’ve bought a few — we’re not “OGs” but we did pick up some two years ago — and sold a couple along the way. No riches gained. But lessons learned.

Our first experiment started a couple months back; we called it the “Obvious Statement Collection” and we enjoyed that; but it’s not the reason for this post. Today, we have a fully baked collection and we’re ready to rock and roll with it.

Behold #OneHundredNFTs

The mission was simple: create 100 pieces of artwork, each different, and each numbered from 1 to 100. No more will be created in this collection of artwork; each item will only have one minted.

The entire collection is linked to here: One Hundred NFTs.

When we soft-launched the collection a month ago, we decided to follow a formula that goes like this (with some exceptions we’ll note):

  • Items 90-100: 0.025 ETH
  • Items 80-89: 0.05 ETH
  • Items 70-79: 0.075 ETH
  • Items 60-69: 0.1 ETH
  • Items 50-59: 0.125 ETH
  • Items 40-49: 0.15 ETH
  • Items 30-39: 0.175 ETH
  • Items 20-29: 0.2 ETH
  • Items 11-19: 0.225 ETH
  • Items 1-10: Auction, with minimum sale price of 1 ETH.

The exceptions:

  • Every fifth item, starting with the 15th, is auctioned (minimum 1 ETH).
  • Every ninth item, starting with the 18th, is to be given away (save for 99, kept by the founding team).
  • Numbers 13, 42, 43, 52, 66, 77, 85-88, 91, and 99 are reserved for “Friends, Family, and Fools.” (We’ve given a couple of those away already.)
  • There’s a TEST item; we’re not sure what to do with that one yet.
  • AND we semi-deliberately lowered the price of a couple of them.

It’s Early, So…We Don’t Know Yet

We’re honestly not all that sure what happens next: we’ll continue, as they say, to test and learn. That means an ad campaign, some more Twitter posts, perhaps some Facebook marketing.

But we like how they look and would love to get your feedback.

Obligatory Blog Post About NFTs

We actually thought about posting an article that was just a bunch of Greeking text: you know, “Lorem ipsum” and the like, over and over again, for paragraph after paragraph. We’d drop in a couple NFT references, maybe say OpenSea with a link to OpenSea, and we’d be sure to include hashtags.

After all, #NFTs are having a moment; so much of a moment that Saturday Night Live tried to explain them on last night’s show.

(Metacoin Grade: B+. Clever, some cute references, just nerdy enough. McKinnon’s Yellen wasn’t too convincing, though.)

Of Course We Have Our Own NFTs

That’s right, it wouldn’t be a crypto bandwagon without everyone jumping on board, and that includes Team Metacoin, whose Obvious Statement collection aims to take advantage of the intersection between memes and finance. For instance, here’s one piece we’re auctioning off:

(If you think we think anyone’s going to bid 10 ETH on this, you misunderestimate us.)

But Why, Though?

A rather apocryphal story from college goes like this: Philosophy professor arrives for final exam, hands out the little blue exam books, and writes the final exam question on the chalkboard. “Why?”

Student opens his exam book, writes his response: “Why not?”

Student gets an A.

Akin to the wise student, most of the involvement in NFTs these days — by everyone from athletes to gamers to Taco Bell — is a little about chasing the shiny object and a lot about sensing an opportunity whose opportunity cost is minimal. While it took Metacoin years to understand what the heck is going on in this whole crypto universe, it really only took a few minutes to create an NFT and plop it on the blockchain. Can you really blame Mark Cuban for leveraging his billion-plus dollars to try to make a billion-plus more?

Here’s a brilliant point from a recent interview with Bloq.com’s Phil Gomes (and you can watch the 5-minute snippet below): People love to collect things. You can’t really do much with a collection of dollars, or Satoshis, but you sure as heck can do a lot with a collection of NFTs — you can admire them, you can collect more, you can brag about their one-of-a-kind-ness.

Where’s This All Going?

Often, you’ll hear Bitcoin and crypto pundits say things like “it’s a marathon, not a sprint,” or “we’re in the first inning of a nine-inning ballgame.”

And you’ll also hear traditional financial pundits ask if you’re old enough to remember the Beanie Babies craze of the 90s, and how kids were bankrolling their college educations with just a few collectibles — but the same pundits are also suggesting that it is just that, a craze whose time was just a blip on the financial timeline.

The answer is probably somewhere in between. Some of these things have sorta kinda jumped the shark. Some others? Real staying power — we think.

And, since this is an obligatory NFT post, we should use an obligatory close:

Watch this space for more.

Interview with Phil Gomes from Bloq

Our HQ is near Chicago, and there’s been no stronger Chicago-area cryptocurrency and blockchain firm than Bloq.com.

The company continues launching products and services and its most-recent #DeFi launch, Vesper, already has north of $300m Total Value Locked (TVL).

Metacoin’s Dave Van de Walle chatted with Bloq’s Phil Gomes recently, and our discussion went nearly an hour with a ton of information shared.

Here’s a link to the full interview:

And, if you just want to watch highlights (which is okay with us), first here’s Phil talking about the industry’s need for yield giving rise to #DeFi:

Then, here’s Phil’s take on NFTs:

We hope you enjoy this lively discussion.