ENS

Dec 06 2021

A Month Later: Is $ENS the Perfect* Web3 Token?

If you were lucky enough to grab some $ENS, the token from the Ethereum Name Service project, congrats! (If you haven’t but think you may be entitled to some, there’s still time. Go here: ens.mirror.xyz and take a look.) The token dropped into wallets on November 8 and it’s been nearly a month to watch it unfold, so we thought we’d examine a little further.

The price chart has been a thing to behold: if the average user got a couple hundred $ENS tokens, and those are now trading in the low $40 range, an $8000 or $9000 payday is nothing to sneeze at. Pick out your Christmas gifts — so long as they’re not negatively impacted by the supply chain — and rock on!

Not Bad for Playing on the Internet for Three Years

But, long term, is $ENS all it’s cracked up to be?

First, the Background

We actually talked about this in our post from June 2019 called “Playing the Long Game.” Back then, we didn’t really see the prospect of an airdrop coming, we were just looking for a combination of Ethereum Cybersquatting and Finding A Cool Domain Name.

You can register a bunch and they only cost about $5 a year; we registered several and use one of them as our principal registry.

In theory, we could use one of the ones in our stable, like “jamiedimon.eth,” and set it up to give and receive tokens. (Or you could try to sell it to JP Morgan Chase, which the owner of the above coin appears to be doing.) (Note that it doesn’t take an internet super sleuth to figure out that the author of this post owns jamiedimon.eth.)

If you think of these dot-eth domains as your portal to Web3, the metaverse, AND your crypto holdings…that’s a pretty good way to look at it. Now, let’s do a little analysis.

‘I Promise, It’s Perfect.’

That was the tagline from a golf club that was sold in the early 2000s. Called “The Perfect Club,” it could get you out of trouble, like tight lies, and suggested that mere mortals like me (with my handicap of…well, let’s say it’s not pretty) could use it on shots from about 190 yards out and drop the ball on the green with minimal effort.

I don’t remember seeing an asterisk — * — like the one in the headline of this blog post, but it should have come with one. Especially when the announcer himself said “I Promise, It’s Perfect.”

But the question at hand, and where the asterisk leads us, is whether or not $ENS *may* be the Perfect* Web3 token.

Here are a couple reasons — and yes, this is not financial advice and you should DYOR (Do Your Own Research) and we’re not responsible for your gains or losses — why $ENS could be the on-ramp to Web3.

The Analysts Are Taking Note

Van Eck is kindof a big deal. One of their analysts did a pretty solid analysis of what’s going on with Ethereum domain names, the bread-and-butter of the ENS entry point to the rest of the investment world.

We’ll link to Matthew Sigel’s post here, and we found it more than a little interesting (in a good way) that Sigel compares the ENS domain business to Verisign. (We also didn’t realize Verisign was such a stud.)

Van Eck’s Sigel summarizes the dot-eth trend better than we could right here:

Plus the Airdrop Means Fewer People “Heading for the Exits”

Here’s another aspect to look at: when you have projects that make people rich very early — not just crypto or Web3, but IPOs, too — you always run the risk of a “cut and run.” For instance, a Junior Software Developer signs up for a gig at a startup, is given some options, and the startup IPOs. Whenever the lockup expires, the developer gets bored, has high-six or low-seven figures in cash, and heads straight for the exit.

Because of an airdrop that didn’t end up with tons of rich people, and with no VCs taking part, the result is that nobody (aside from the founders, who are in this for the long haul) got super rich. The lack of “F*** You Money” makes this a potential winner.

AND…It’s a DAO

This would be the third reason this is so huge: governance.

DAOs are Decentralized Autonomous Organizations. Simply put, they’re designed to run with limited involvement from management, delegating votes on a variety of governance issues to a team. To collect your $ENS tokens you had to vote on a series of proposals and select a delegate to vote on your behalf.

They’ve built a black box and the management of that black box is in the hands of the team of delegates, but proposals to change the way the black box functions take a majority. And some of it is immutable — like the DAO can’t really go out of business — so they’re definitely looking at this with a decades-long time horizon.

Should You Buy at This Price?

Again, this is not financial recommendation, and do your own research.

But the token itself is right around the top 100 in market cap and it’s just north of $1B. Compare and contrast that with tokens like $SHIB (~$19B market cap as of this writing) and take a look at the functionality of $ENS in comparison with other tokens ($SHIB has a cult-like following and has rocketed upwards, but is it really THAT valuable?).

$ENS might not be a bad bet in the grand scheme.

Good luck.

Jun 24 2019

Playing the Long Game

Since *everyone* is jumping on the “IT’S A BULL MARKET” bandwagon of late, we thought we’d take a step back for a half-second.

Sure, the trappings of a bull market are there: the quick runs northward, the new entrants, the “OMG HODL” chants. And the $11,000 mark sure is nice.

SO – SHAMELESS PLUG – AND CLEARLY MARKED AFFILIATE LINK: get some crypto over at Coinbase, will ya?

But the real purpose of this here post is…playing the long game. Which means doing a couple things — beyond the HODL moments everyone will tell you about, or the “put 1% of your overall net worth into crypto” that the experts will hit you upside the head with — that might not payoff for months or even years. That’s okay. Time to play the long game with us.

**Let’s be as blatant as possible with this warning: do your own research. Your experience will vary. Not a substitute for investment advice or legal advice. You are on your own — we are just sharing information.**

Long Game Idea 1: Megacryptopolis

I shared my predictions with my buddy Von Likenstien from VRUoT. I was most curious about my timeline, as I said that Megacryptopolis (NOTE: THAT’S AN AFFILIATE LINK) was going to be huge BUT it’s going to take a year.

Did he agree? And how does Megacryptopolis compare with Decentraland — that other interesting land-grab style virtual world game that became rather large a couple years back?

“The big difference,” he told me, “is that, instead of depending on novice programmers to build the system, MCP3D is a complete, robust system. Plus, its economy is closer to that of the Sims.” Taxation is another element that is well thought out in MCP3D, according to Von.

From my perch: I am really new to the virtual world thing, and I never really played the Sims. Nor did I get on board with whatever that virtual world was several years back (must have been huge, right? I forget the name). But there’s something intuitive about the virtual world of Megacryptopolis. And the idea of millions of Chinese users having access to the game on their mobile phones this fall is extremely compelling.

Time Horizon: Probably a Year.

Long Game Idea 2: NFT Artwork and Collectibles

This idea isn’t just one site to visit, it’s an entire concept: Non-Fungible Token (NFT) Artwork and Collectibles.

This particular subject came up when Von and I were trading notes about CryptoSkulls — likely because he sent me a message and said “get on this, bro.” So I did, and ended up with my very own CryptoSkull.

When I asked Von about my CryptoSkull, here was his response:

OpenSea is where a lot of these things get traded, and the fact that it’s a non-fungible token means that it’s really tough to counterfeit.

As always, with these types of things, you’ll use a tool like Metamask and your ETH will be safe (provided you keep track of your seed phrase and guard everything rather diligently).

Beyond CryptoSkulls, there are CryptoKitties and even the pets that come as part of your Citizen packs on Megacryptopolis.

Time Horizon: Immediate (ish) to Two Years*

*the reason we said “ish” up there is that, if you want to trade these things and try to make a buck or two, you most certainly can. OpenSea is one place to do trading — but it’s sorta thinly traded right now.

Long Game Idea 3: ENS

Ethereum Name Service is more than just a new top-level domain for the web. In fact, the TLD component is coming later — a year and a half away, according to Von — because the real reason behind ENS is to allow people to send crypto (Ethereum and ERC-20 and ERC-721 tokens) to each other without having to type out a really long address.

Here’s a long address from one of my accounts:

0xD0f4c9280D87ae84c2590164FA089487615Fb1c8

And here’s an ENS “shortener” for it:

jaimedimon.eth

(Yes, I know that Jamie Dimon spells his name “Jamie,” this misspelling was done for a variety of reasons, mostly for humor.)

Some of the domains are already trading, and it’s highly possible that big banks will want their own ENS, for defensive reasons and also to get into the crypto game easily.

Time Horizon: Immediate (flipping/trading) to Two Years

Long Game Idea 4: Urbit

When Von told me about this one, he said “it might blow your mind.” Honestly, it kinda did.

The primer on the Urbit site will tell you more — and it is quite clever — but it’s likely you may not totally understand exactly what they are doing here. (I sure didn’t at first glance. Or at second glance. I’m getting there, though…)

TL;DR from the site: it’s a completely different network of computers, of the internet, of the web. It has the potential to change the world of the web as you know it.

Galaxies are the big hubs — there are a small number of them — then stars, then planets (the addresses on which you build what appears to be your own personal server and bot machine thing). (Again, I’m not a programmer — so I’m trying to translate this from technical into not-so-technical.)

(If you believe the naysayers: this whole idea has taken forever and hasn’t gone anywhere in a dozen-plus years, so why bother.)

Me? I figured (again thanks to Von) that the thing I should do is at least get one of these limited-edition planet things and see what happens. Because there won’t be a ton of them; and each one not only has its own unique name (ours is ~larwyn-tadlen) but its own SYMBOL.

One of those green things could control your toaster someday.

In any event, this one won’t take off for some time — but, in case it does, we’ve at least been part of one of the early land grabs. The network effect here might mean that we’re A FEW YEARS from these things taking hold and being used by the masses. Still, for what was an inexpensive investment for now (less than a cup of coffee), it’s possible that you could see one of those symbols on the cover of a magazine at an airport with the caption of “you could have bought this for two dollars in 2019, now it’s worth a million.” (That year could be 2049, though.)

Time Horizon: Five years, at least.

So there you have it: ideas for you to play the long game with. Some may seem out there, tougher to grasp than the “buy gold” or “have you heard about pork bellies?” ideas of yesteryear. A chance for you to start playing the long game.

ENS